Month: November 2017
-
Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected optimizing the customer experience as their single most important opportunity for 2017, and they identified customer experience as the primary…
-
For decades, the basic approach to B2B marketing and sales has been to identify a prospect’s “pain points,” and then demonstrate how your product or service can alleviate the pain. New research now suggests that many buyers look beyond immediate pain and take a more strategic approach to B2B buying.A recent study by the Aberdeen…
-
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum… Read more
-
There’s no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies. According to the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 91% of North American B2B companies now use content marketing in some form. Content also provides the fuel for…
-
In 2015, Millennials became the largest generational cohort in the US population and the largest generation in the US labor force. Research studies by the IBM Institute for Business Value, Google/Millward Brown Digital, Sacunas (now Merit), and SnapApp/Heinz Marketing have shown that Millennials are now playing significant roles in B2B purchase decisions. So it seems clear…