Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital…
Month: November 2017
Research Says B2B Buyers Want Strategic Partners
For decades, the basic approach to B2B marketing and sales has been to identify a prospect’s “pain points,” and then…
August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know…
Why Sales Content Management Needs More Work
There’s no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of…
Debunking a Myth About Millennial B2B Buyers
In 2015, Millennials became the largest generational cohort in the US population and the largest generation in the US labor…