To beat the competition Facebook always tries to innovate their advertising features.Facebook again surprised advertisers by introducing this amazing feature called ‘Offline Activity’ custom audience… Read more
Google may also display a new tip above search results when room rates are higher than usual, or if the area is busier than usual due to a holiday, a music festival, or even a business conference, Google added. You can also subscribe to email price alerts by opting into Hotel Price Tracking on your…
An image from the landing page appears to the right of the description area of the text ad… Read more
There’s no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Several recent research studies have shown that business buyers are consuming more thought leadership content than in the past, and that thought leadership affects decisions at every stage of the buying process. Research has also shown, however,…
Google has added more ways for businesses to target their known customers with AdWords campaigns. Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences… Read more
Artificial intelligence has been one of the hottest topics in B2B marketing in 2017. The hype surrounding A.I. and related topics, such as machine learning and predictive analytics, has been almost deafening. Many industry pundits are asserting that A.I. is already revolutionizing the practice of B2B marketing. While some of the claims made about artificial…
Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Learning from the competition 1. Analytics2. Competitive research3.Identified the competition’s keywords
In this article, I’ll walk through what can go wrong with website redesign from the vantage point of PPC professionals. By knowing these problem areas in advance, you and your marketing team can anticipate and avoid some of the most common issues… Read more