Month: January 2018

  • About the “Landing pages” page

    Effective landing pages are key to getting conversions from your AdWords traffic. The landing page is the page on your website where customers land after clicking one of your ads. You can see how your Search, Display, and Video landing pages are performing on the “Landing pages” page. You’ll also be able to see if…

  • Confront the “Elephants in the Room” to Maximize Marketing Performance in 2018

    Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge…