Category: A/B Testing

  • How to Perform A/B Testing in Google Adwords?

    A split test (or an A/B test) is just a comparison between two different variants of a website, advertisement, email, or online form. To this end, an original version (Split A) is compared against a modified version (Split B). Here’s a basic example: You want to optimize an ad’s performance, but you aren’t sure which…