Category: B2B Buying Process

Why B2B Buying Cycles are Getting Longer

July 30, 2017

B2B Buyers, B2B Buying Process, B2B Marketing

New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer’s Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. Each respondent in…
B2B Buyers Are Still Skeptical About Vendor Content

April 16, 2017

B2B Buyers, B2B Buying Process, B2B Marketing, Content Marketing, Marketing Effectiveness

A recent research report by TrustRadius paints a rather sobering picture of the effectiveness of B2B content marketing. The B2B Buying Disconnect is based on the results of two surveys. One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second…