This will be my last post of 2019, and I want to thank everyone who has spent some of his…
B2B Marketing
Four Keys to Strong Customer Relationships
A recent report by Accenture Interactive provides several interesting insights on both the fragility of B2B seller-buyer relationships and what…
Think “Close and Deep” to Maximize Growth
During the Cold War, U.S. Army leaders in Europe faced a disconcerting situation. Their mission was to defend NATO member…
How to Identify Revenue Growth Opportunities
Driving consistent, profitable revenue growth is one of the most persistent challenges that business and marketing leaders face. The key…
How to Address the Growth Challenge
Growth is to a business organization what oxygen is to a living organism. It is the life force of the…
Why Your Marketing Content Should Be “Job Focused”
The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential…
Two Ways to Improve Your ROI Credibility
With the fourth quarter of 2019 well underway, many marketing leaders will have already started planning for 2020. In most…
A Fresh Look at Millennial B2B Buyers
The role of millennials in B2B buying decisions, and their distinctive attitudes and behaviors as business buyers have become major…