Category: Lead Nurturing

What’s Required for Effective Demand Generation

March 10, 2019

B2B Marketing, B2B Selling Process, Customer Experience Management, Lead Generation, Lead Nurturing

CSO Insights (a division of Miller Heiman Group) recently published its 2018-2019 Sales Performance Report. This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders. Sixty-one percent of the respondents were either executive managers or senior sales managers, and respondents represented 23 industries. Half of…