In my last post, I discussed some of the findings of a 2019 survey about sales and marketing alignment by…
Marketing and Sales Alignment
Why Superficial Sales-Marketing Alignment Isn’t Enough
Astute B2B marketing and sales professionals have long recognized the importance of having a productive relationship between marketing and sales,…
Four Keys to Strong Customer Relationships
A recent report by Accenture Interactive provides several interesting insights on both the fragility of B2B seller-buyer relationships and what…
The Unfinished Business of Sales-Marketing Alignment
Since launching this blog in 2010, I’ve written about various aspects of sales-marketing alignment 26 times. And I certainly wasn’t…
The Missing Pieces of the Sales-Marketing Alignment Puzzle
Research continues to show that marketing-sales alignment remains a significant challenge for many companies. Earlier this year, for example, InsideView…
What Sales Needs from Marketing
The business case for marketing-sales alignment has never been more compelling. According to the Aberdeen Group, companies with strong alignment…
Research Explains the Persistent Disconnect Between Sales and Marketing
Yesterday, I performed a Google search using the term “sales and marketing alignment.” My search produced 239,000 results. When I…