Category: Marketing Automation
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A recent survey by WARC and BDO (with interviews by the University of Bristol) provides more evidence that the role of technology in marketing is continuing to grow. Martech: 2020 and Beyond is based on a survey of more than 750 brands and agencies located in North America, the U.K., Europe, and APAC. The survey…
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Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses from 342 marketing executives in North America and the U.K. at companies with $500 million to $5 billion or more in annual revenue. The Gartner study produced several valuable data points, but I want to…
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The New York chapter of the American Marketing Association has just published a research report that should be required reading for marketers. The Techlash is Here report addresses several aspects of marketing in the world’s two largest economies – the United States and China. While the findings about China are interesting, this post will focus…
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In my last post, I discussed some of the findings from a recent study by The Harris Poll and RedPoint Global. Addressing The Gaps In Customer Experience was based on the results of two surveys. One involved 454 senior marketing and customer experience executives, and the second involved 3,002 adult consumers. The participants in both…
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Earlier this year, Scott Brinker unveiled the latest version of his now famous marketing technology landscape supergraphic. To no one’s surprise, the new graphic showed that the number of marketing technology solutions has continued to grow at a rapid pace. The 2018 landscape includes 6,829 technology solutions, up 27% from the number in the 2017…