Category: Marketing ROI

Two Ways to Improve Your ROI Credibility

November 17, 2019

B2B Marketing, Marketing Effectiveness, Marketing Efficiency, Marketing Performance Measurement, Marketing ROI

With the fourth quarter of 2019 well underway, many marketing leaders will have already started planning for 2020. In most cases, the planning process will include an analysis of how well marketing performed in 2019. and many marketing leaders will use return on investment (ROI) as the primary tool for conducting this assessment. Over the…
Where B2B Companies Stand With Marketing Measurement

July 8, 2018

B2B Marketing, Marketing Effectiveness, Marketing Performance Measurement, Marketing ROI

Measuring marketing performance is both a top priority and a persistent challenge for most B2B marketers. That’s the primary theme of Demand Gen Report’s 2018 Marketing Measurement and Attribution Benchmark Survey. The 2018 survey produced responses from 283 marketing executives, most of whom were based in the United States. Respondents represented several industries and a…