In my last post, I wrote that it’s time for marketers to rethink their approach to personalization. The value of…
Personalization
Why It’s Time to Rethink Personalization
The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as…
Four Keys to Strong Customer Relationships
A recent report by Accenture Interactive provides several interesting insights on both the fragility of B2B seller-buyer relationships and what…
Where Marketers are Missing the Mark with Customers
The New York chapter of the American Marketing Association has just published a research report that should be required reading…
When “Prove You Know Me” Personalization is Essential
A few months ago, I published a post arguing that marketers who want to improve the effectiveness of personalized marketing…
With Personalization, Less Can Be More
There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view…
Two Ways to Make Personalization Welcomed
In my last post, I discussed the inconsistent and often contradictory attitudes of consumers and business buyers regarding personalized marketing.…
The Growing Personalization Conundrum for Marketers
For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now…