Category: Sales Enablement

  • Why Sales Content Management Needs More Work

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    There’s no longer any doubt that content has become the currency of marketing and sales for virtually all kinds of B2B companies. According to the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 91% of North American B2B companies now use content marketing in some form. Content also provides the fuel for…

  • Surveys Show the Growing Commitment to Sales Enablement

    SiriusDecisions recently published the results of its 2017 Sales Enablement Study. The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. This study was somewhat skewed toward larger B2B enterprises, with 43% of the survey respondents coming from organizations  with more than $750 million in annual revenue Sales…