Category: Uncategorized

  • Why “Handle With Care” Should Be the Watchword for A.I. in Marketing

    Artificial intelligence has been one of the hottest topics in B2B marketing in 2017. The hype surrounding A.I. and related topics, such as machine learning and predictive analytics, has been almost deafening. Many industry pundits are asserting that A.I. is already revolutionizing the practice of B2B marketing. While some of the claims made about artificial…

  • Why It’s Hard to “Manage” the Customer Experience

    Senior business leaders now recognize that providing outstanding customer experiences is a powerful driver of revenue growth and a critical component of competitive advantage. In the 2017 Digital Trends report by Econsultancy and Adobe, which was based on a global survey of more than 14,000 digital marketing and ecommerce professionals, respondents said that optimizing the…

  • Cracking the Code on Marketing Performance Management

    A few days ago, VisionEdge Marketing, Hive9, and Valid USA published the results of the 2017 Marketing Performance Management (MPM) Benchmark study. The 2017 study consisted of an online survey that produced 418 qualified responses. VisionEdge Marketing and various partners have conducted this study annually for the past 16 years. The primary goal of the…