when you consider that Android’s unveiling in 2007, the platform has stayed proper to its commitment to offer open and…
5 Tech traits Dominating the manufacturing industry
1. Predictive Analytics No-one can recognize the destiny however with predictive analytics, we will get quite near. Predicting when machines…
Should Sustainability Be Part of Your Brand Story?
The political debate surrounding climate change has been raging for the past two decades and is likely to continue for…
How to Make Personalization Work in a Privacy-Conscious World
In my last post, I wrote that it’s time for marketers to rethink their approach to personalization. The value of…
Why It’s Time to Rethink Personalization
The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as…
The State of Trust in Business
The global communication firm Edelman released the 2020 edition of its “Trust Barometer” survey during the World Economic Forum in…
Unconventional Views on B2B Growth
Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should…
Remembering the “Disruptive” Work of Clayton Christensen
The business world lost one of its leading thinkers last month when Clayton Christensen died on January 23, 2020. He…