Day: December 27, 2017


  • This will be my last post of 2017, and I want to thank everyone who as spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find to be informative, thought-provoking, and useful, and I’ve been immensely gratified by the…

  • How advertisers who succeed with PPC make their PPC Marketing Plan-1. Know your PPC Campaign Goals“You log in to your WordStream or AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow.” – WordStream Goals are the inevitable…

  • Important factors that will help increase the efficiency of your AdWords campaigns in 2018 Ad Copy: Provide a Variety of Ads to Choose From These days you are required to give Google freedom of choice when it comes to ad creatives. When you provide several ad variations for the same keyword set (at least three…

  • Call-tracking system Integrations allow advertisers to feature and optimize campaigns based on phone performance Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Call-tracking systems (CTS) can now interoperate directly with Bing Ads and import call conversion data through Offline Conversion Import…