How to Set up Google Shopping Ad Extensions

When your product appears in a Google search as an ad, potential customers can hover over it to see a small snippet of promotional text. That text offers customers a special deal, like a 20 percent-off coupon code or free shipping.

Marketers can also take advantage of a feature known as Promotional Feeds. When a customer sees your ad, a small price tag icon will appear with the phrase “Special Offer” next to it. When customers click on the text, a small box appears that explains what the special offer is.

To get this kind of promotion set up, you have to reach out to an AdWords representative first. (You can do so by filling out this form).

To get product reviews on your next ad, you’ll need to contact a representative from AdWords. There is an approval process, and the reviews that you’ve collected must be from specific, Google-approved sites. This extension aggregates your products’ reviews from across the web and presents their “star ratings” (based on a 5-star scale) below your ads.

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more. Before enabling local inventory ads, make sure you’ve submitted the required product data in the selected Merchant Center account.