There are retailers and marketers who want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool offers more efficiency than manual implementation or to compare two tools against each other.
But, unfortunately, the Google Shopping channel lends itself to accurate split testing only under certain conditions. The risk is quite high that the results will be misleading or false. Even then, there are a few split-testing methods that can help give insights into your Google Shopping efforts.
This white paper from Smarter Ecommerce will help you answer questions like these:
- Which types of split testing are there for Google Shopping?
- What are the advantages and disadvantages of each test?
- How can I be sure that my split test will give valid, meaningful results?
- Which tests provide reliable, objective conclusions?