Keywords are words or phrases you choose to describe your product or service. They’re used to help you reach only the most interested people, who are more likely to become your customers. Using keywords can increase your sales and lower your costs.
With the AdWords app, you can select high-quality, relevant keywords for your ad campaigns even when you’re away from your computer. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app.
- To add a keyword, click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app.
- To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen.
- From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids.
The AdWords app can be downloaded from the iOs and Google Play app stores.
Manage your keywords (AdWords app), to get full instructions see this page