Has traffic suddenly drops, check here some points needs to be know. Site traffic is very important part to boost ranking in SERP.

1. Significant changes to your site

First, go to Crawl > Crawl Errors in your Google Search Console (GSC) and examine

Next, go to Google Index >  Index Status  in GSC and check to see if the number of indexed pages for your site may have drastically decreased.
To track down the broken URLs reported by GSC, you can turn to a tool like WebSite Auditor
2. Manual search engine penalty
  • User-generated spam
  • Unnatural outgoing lnks, cloaking and sneaky redirects
  • Thin or duplicate content
  • Unnatural links to your site
  • unnatural links from your site

3. Google algorithm update

4. Valuable backlinks lost

5. Competitors and SERPs changes

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