The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as…
Month: February 2020
The State of Trust in Business
The global communication firm Edelman released the 2020 edition of its “Trust Barometer” survey during the World Economic Forum in…
Unconventional Views on B2B Growth
Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should…
Remembering the “Disruptive” Work of Clayton Christensen
The business world lost one of its leading thinkers last month when Clayton Christensen died on January 23, 2020. He…