Author: ai7pz
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Effective landing pages are key to getting conversions from your AdWords traffic. The landing page is the page on your website where customers land after clicking one of your ads. You can see how your Search, Display, and Video landing pages are performing on the “Landing pages” page. You’ll also be able to see if…
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Early in my consulting career, I worked with a small company that was owned and managed by a husband-wife team. The business had been fairly successful for most of its ten-year history, but when I began working with the company, it had been losing money for more than a year, and was on the verge…
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Separate URLsIn this configuration, each desktop URL has an equivalent different URL serving mobile-optimized content. A common setup would be pages on www.example.com serving desktop users with corresponding pages served on m.example.com for mobile users. Separate mobile URLs serve different code to desktop and mobile devices (and perhaps even tablets), and on different URLs. TL;DR…
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Google sharing on webmaster blog more advice around getting ready for the mobile-first index. Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for. Webmasters will see significantly increased crawling by Smartphone Googlebot, and the…
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Strategies to run Effective Google Adwords Campaign List Adwords Optimization technique that will help you to run effectively Campaigns. 1.Quality Score2.Keyword Research3.Write Compelling Ads4.Competitor Intelligence5.Unique Selling Proposition6.Discount & Offer7.Conversion Tracking(Tools and Analysis – Conversions)8.Adwords settings for Success(Search Vs Display)9.Remarketing Here is explaining Adwords Optimization technique that will help you to increase your long term results…
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This will be my last post of 2017, and I want to thank everyone who as spent some of his or her valuable time reading this blog. My goal for this blog has always been to provide content that readers will find to be informative, thought-provoking, and useful, and I’ve been immensely gratified by the…
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How advertisers who succeed with PPC make their PPC Marketing Plan-1. Know your PPC Campaign Goals“You log in to your WordStream or AdWords account, overwhelmed by all the functionality and unaware of where to start. No plan = no direction = no success. But no goals = no workflow.” – WordStream Goals are the inevitable…
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Important factors that will help increase the efficiency of your AdWords campaigns in 2018 Ad Copy: Provide a Variety of Ads to Choose From These days you are required to give Google freedom of choice when it comes to ad creatives. When you provide several ad variations for the same keyword set (at least three…