Category: Predictive Marketing

Why You Need to Be Careful With One Feature of the New Demand Waterfall

August 27, 2017

B2B Marketing, Marketing Strategy, Marketing Tactics, Predictive Analytics, Predictive Marketing

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare. SiriusDecisions calls the new version…