About a year ago, I published a post arguing that B2B marketers need to set realistic expectations for their content…
Month: January 2018
How to Add, edit or remove keywords on the go using the AdWords app
Keywords are words or phrases you choose to describe your product or service. They’re used to help you reach only…
New Research Tracks Progress on B2B Customer Experience
In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies.…
What is Portfolio bid strategies/ flexible bid strategies?
An automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Portfolio bid strategies automatically set bids…
What is automated bid strategies?
Each type of automated bid strategy is designed to help you achieve a specific goal for your business.
How Marketers Can Nurture Buyer Trust, and Why That Matters
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust…
How to Use the Facebook’s New Offline Activity Custom Audience Feature for Retargeting
With offline conversion measurement capabilities on Facebook, you can track when transactions occur in your physical business location and other…