In my last post, I wrote that it’s time for marketers to rethink their approach to personalization. The value of…
Content Marketing
Three Critical Steps for Thought Leadership Success
It’s now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B…
Why Your Marketing Content Should Be “Job Focused”
The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential…
Two Observations on the New CMI/MarketingProfs Content Marketing Survey
A few days ago, the Content Marketing Institute and MarketingProfs published the findings of their latest content marketing survey. The…
Think Beyond Surveys for More Effective Research
In my last post, I discussed some of the major findings from the State of Original Research for Marketing 2019…
Effective B2B Marketing Demands Original Research
A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original…
With Personalization, Less Can Be More
There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view…
Marketers Get Better At Strategic Content Management
Marketers have made noteworthy progress in managing content strategically, but still have work to do to match content with the…