For obvious reasons, B2B marketers have always craved insights about their current and potential buyers. Such insights can enable astute…
Month: January 2020
Three Critical Steps for Thought Leadership Success
It’s now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B…
Moving Beyond Mere Sales-Marketing “Alignment”
In my last post, I discussed some of the findings of a 2019 survey about sales and marketing alignment by…
Why Superficial Sales-Marketing Alignment Isn’t Enough
Astute B2B marketing and sales professionals have long recognized the importance of having a productive relationship between marketing and sales,…