SiriusDecisions recently published an e-book that describes some of the major findings from its 2019 State of Account-Based Marketing Study.…
Account-Based Marketing
The Benefits and Limitations of Look-Alike Modeling
Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligence (AI)…
ABM Supports (But Doesn’t Create) Better Sales-Marketing Alignment
Some pundits contend that account-based marketing will create better alignment between marketing and sales. In reality, ABM can be a…
Where Account-Based Marketing Stands in 2018
Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus…
Why ABM-ers Need to be Proficient at SAM
In an earlier post, I explained why most companies should look first to existing customers when selecting ABM accounts. There…
Look First to Existing Customers When Selecting ABM Accounts
Account-based marketing is often described as an effective way to acquire new customers. And that description is accurate. But ABM…
What To Do When the Status Quo is Your Friend
A few weeks ago, I published a post that discussed how to weaken the grip of the status quo. When…
A Blueprint for Successful Account-Based Marketing
With account-based marketing sweeping across the B2B marketing landscape like an out-of-control wildfire, it was only a matter of time…