A recent survey by WARC and BDO (with interviews by the University of Bristol) provides more evidence that the role…
Marketing Automation
Three Key Takeaways from Gartner’s New CMO Spend Survey
Gartner has just published the results of its 2019-2020 CMO Spend Survey. The research report is based on survey responses…
Where Marketers are Missing the Mark with Customers
The New York chapter of the American Marketing Association has just published a research report that should be required reading…
Despite Challenges, Marketers Remain Committed to CX Technologies
In my last post, I discussed some of the findings from a recent study by The Harris Poll and RedPoint…
How Marketers Are Addressing the Technology Tsunami
Earlier this year, Scott Brinker unveiled the latest version of his now famous marketing technology landscape supergraphic. To no one’s…