With the fourth quarter of 2019 well underway, many marketing leaders will have already started planning for 2020. In most…
Marketing Efficiency
Why It’s So Hard for Companies to Change
In 2013, Scott Brinker, Hubspot’s VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog, published a…
Measuring the Maturity of Marketing Operations
A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing…
What Distinguishes Top-Performing Marketing Organizations
A recent survey by B2B Marketing and The Mx Group identified several differences between top-performing and poorly-performing B2B marketers. Not…
The Differences Between B2B and B2C Marketing That Still Matter
In a recent column published at The Drum, Samuel Scott argued that the marketing industry has split into two distinct…
Why You Need a “Systems” Mindset to Optimize Martech
At the recent MarTech West conference in San Jose, California, Scott Brinker unveiled the new version of his famous (or…
Use the 70-20-10 Formula for Better B2B Marketing
The most important and difficult decisions that marketing leaders must make inevitably involve the allocation of marketing resources (money, people,…