when you consider that Android’s unveiling in 2007, the platform has stayed proper to its commitment to offer open and…
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5 Tech traits Dominating the manufacturing industry
1. Predictive Analytics No-one can recognize the destiny however with predictive analytics, we will get quite near. Predicting when machines…
[Research] The State of Marketing Automation – Adoption, Usage, Benefits, Challenges
Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot…
Strategic and Agile Marketing – Better Together
Earlier this summer, Samuel Scott created quite a stir when he wrote an article for The Drum arguing that agile…
B2B Buyers Prefer to “Do-It-Themselves” – Except When They Don’t
One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered…
How to Show Buyers That Inaction Has a Price
It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer. In the…
Why “Handle With Care” Should Be the Watchword for A.I. in Marketing
Artificial intelligence has been one of the hottest topics in B2B marketing in 2017. The hype surrounding A.I. and related…