Author: ai7pz
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Econsultancy recently released its 2018 Digital Trends report (published in association with Adobe). This report is based on a global survey of nearly 13,000 marketing, creative, and technology professionals. Sixty percent of the respondents were from the client-side (“company marketers”), and 40% were affiliated with agencies, consulting firms, technology vendors, and other types of marketing…
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It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer. In the 2017 B2B Buyer’s Survey by Demand Gen Report, 58% of the respondents said the length of their purchase cycle had increased compared to a year earlier, while only 10% said the length had decreased. Other…
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Customer value propositions are an essential part of a company’s business strategy and the foundation for all of its marketing and sales efforts. Unfortunately, many companies don’t devote enough time and energy to defining their customer value propositions, and as a result, their marketing and sales efforts aren’t as productive as they could be. It’s…
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The most important and difficult decisions that marketing leaders must make inevitably involve the allocation of marketing resources (money, people, time, etc.). Regardless of company size, the resources available for marketing are rarely sufficient to enable marketing leaders to do everything they’d like to do. Therefore, resource allocation is an intrinsic part of every significant…
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Most of you have probably heard the story about the inebriated man who had lost the keys to his house and was searching for them under a street light. A police officer comes over and asks what he’s doing. “I’m looking for my keys,” the man says. He points to a spot about twenty feet…
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Google announced the Lighthouse Chrome Extension to add SEO Audit features. Here is how to use it in the Lighthouse Chrome Extension: (1) Install the Lighthouse Chrome Extension(2) Click on the Lighthouse icon in the extension bar(3) Select the Options menu, tick “SEO” and click OK, then Generate report Google said “you can now do…
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If you’ve ever sold a house, you’ve probably heard about curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it is what creates the first impression of a house in the minds of potential buyers. Real estate professionals know that curb appeal plays a huge role in…
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You can enable the auto-tagging of the Microsoft Click ID on the URL options page of the Shared Library by checking the box, “Add Microsoft Click ID (MSCLIKID) to URLs to allow conversion tracking.” Note that this setting is managed at the account level. If you have more than one account, make sure to check…