Author: ai7pz
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Call-tracking system Integrations allow advertisers to feature and optimize campaigns based on phone performance Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Call-tracking systems (CTS) can now interoperate directly with Bing Ads and import call conversion data through Offline Conversion Import…
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Promotion extensions can add more value to your Search Network text ads by highlighting your sales and promotions for people that are searching for the best deals your business has to offer. This article explains the benefits of promotion extensions and how they show with your search ads. Use promotion extensions to attract customers that…
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To beat the competition Facebook always tries to innovate their advertising features.Facebook again surprised advertisers by introducing this amazing feature called ‘Offline Activity’ custom audience… Read more
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Google may also display a new tip above search results when room rates are higher than usual, or if the area is busier than usual due to a holiday, a music festival, or even a business conference, Google added. You can also subscribe to email price alerts by opting into Hotel Price Tracking on your…
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An image from the landing page appears to the right of the description area of the text ad… Read more
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There’s no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Several recent research studies have shown that business buyers are consuming more thought leadership content than in the past, and that thought leadership affects decisions at every stage of the buying process. Research has also shown, however,…
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Google has added more ways for businesses to target their known customers with AdWords campaigns. Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences… Read more
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Artificial intelligence has been one of the hottest topics in B2B marketing in 2017. The hype surrounding A.I. and related topics, such as machine learning and predictive analytics, has been almost deafening. Many industry pundits are asserting that A.I. is already revolutionizing the practice of B2B marketing. While some of the claims made about artificial…