Author: ai7pz
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Last month, TrustRadius published the findings of its third annual B2B buying disconnect research. The 2019 B2B Buying Disconnect report is based on a survey of 712 individuals who were involved in a significant purchase of business technology during the preceding year, and on a survey of 229 individuals who worked for technology vendors in…
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Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot of the state of marketing automation adoption and usage. Expectations vs. Reality: The State of Marketing Automation Adoption and Usage is based on a survey of 200 CMOs, Marketing Directors, and Heads of Marketing at…
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Business buyers broadly agree that thought leadership content impacts their purchase decisions at every stage of the buying process. And recent research by Edelman and LinkedIn shows that the influence of thought leadership is growing. The research also shows, however, that thought leadership is a double-edged sword.In November of last year, Edelman and LinkedIn conducted…
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Demand Gen Report recently published a white paper describing the benefits of using look-alike modeling powered by artificial intelligence (AI) to improve lead generation performance. The white paper argues that B2B marketers can use “AI-fueled” look-alike modeling to get more qualified leads that convert at higher rates. The principles underlying look-alike modeling aren’t new. For…
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The findings of the latest CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The latest results are based on responses from 323 marketing leaders at U.S. B2B and B2C companies. Sixty-eight percent of the respondents were affiliated with B2B companies, and 97%…
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CSO Insights (a division of Miller Heiman Group) recently published its 2018-2019 Sales Performance Report. This report describes the findings of the 2018-2019 sales performance survey, which generated responses from nearly 900 global sales leaders. Sixty-one percent of the respondents were either executive managers or senior sales managers, and respondents represented 23 industries. Half of…
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Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders now recognize that providing great customer experiences is a critical source of competitive advantage and a primary driver of business performance. So these two reports provide an important snapshot of how far companies have come…