Category: Personal Relevance

Two Ways to Boost the Impact of Personalization in 2018

November 26, 2017

B2B Marketing, Content Marketing, Marketing Effectiveness, Personal Relevance, Personalization

Delivering outstanding customer experiences has become a primary strategic objective for both B2B and B2C marketers. In the 2017 Digital Trends report by Econsultancy (in association with Adobe), surveyed marketing, digital, and ecommerce professionals selected optimizing the customer experience as their single most important opportunity for 2017, and they identified customer experience as the primary…