At the recent MarTech West conference in San Jose, California, Scott Brinker unveiled the new version of his famous (or perhaps infamous) marketing technology landscape supergraphic (shown above). To no one’s surprise, the new graphic shows that the number of marketing technology solutions continues to grow at a breathtaking pace. Scott’s 2018 graphic includes 6,829…
Has traffic suddenly drops, check here some points needs to be know. Site traffic is very important part to boost ranking in SERP. 1. Significant changes to your site First, go to Crawl > Crawl Errors in your Google Search Console (GSC) and examine Next, go to Google Index > Index Status in GSC…
One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered and independent buyers. Numerous research studies have shown that business buyers are using the wealth of easily-accessible information to perform their own research regarding potential purchases. Some research has also shown that many B2B buyers…
A few weeks ago, I published a post discussing the major findings of a survey by Dynamic Yield regarding the current state of personalization in marketing. A new study by Researchscape International (in association with Evergage) provides more valuable insights about marketers’ attitudes regarding personalizaion and current personalization challenges and practices. The 2018 Trends in…
Most senior business leaders understand the strategic importance of customer experience (CX). They recognize that providing great experiences has become a key means of differentiation and a primary driver of competitive advantage. To provide great customer experiences, marketers and CX leaders must understand what specific aspects of experience their customers value most. The results of…