Author: ai7pz

  • Why Revenue Growth is Best Pursued Indirectly

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    Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth is a by-product of creating value for customers and providing great customer experiences. Paradoxically, the best way to grow revenue is by not making revenue growth the primary marketing objective.In life and in business, some…

  • How Updating Your Old Content Can Help With Your Rankings

  • Why You Need a “Systems” Mindset to Optimize Martech

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    At the recent MarTech West conference in San Jose, California, Scott Brinker unveiled the new version of his famous (or perhaps infamous) marketing technology landscape supergraphic (shown above). To no one’s surprise, the new graphic shows that the number of marketing technology solutions continues to grow at a breathtaking pace. Scott’s 2018 graphic includes 6,829…

  • Traffic suddenly drops- check here 5 important things

    Has traffic suddenly drops, check here some points needs to be know. Site traffic is very important part to boost ranking in SERP. 1. Significant changes to your site First, go to Crawl > Crawl Errors in your Google Search Console (GSC) and examine   Next, go to Google Index >  Index Status  in GSC…

  • B2B Buyers Prefer to “Do-It-Themselves” – Except When They Don’t

    One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered and independent buyers. Numerous research studies have shown that business buyers are using the wealth of easily-accessible information to perform their own research regarding potential purchases. Some research has also shown that many B2B buyers…

  • New Insights on Personalization – Usage, Value, and Challenges

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    A few weeks ago, I published a post discussing the major findings of a survey by Dynamic Yield regarding the current state of personalization in marketing. A new study by Researchscape International (in association with Evergage) provides more valuable insights about marketers’ attitudes regarding personalizaion and current personalization challenges and practices. The 2018 Trends in…

  • Decoding the Vital Attributes of Great Customer Experiences

    Most senior business leaders understand the strategic importance of customer experience (CX). They recognize that providing great experiences has become a key means of differentiation and a primary driver of competitive advantage. To provide great customer experiences, marketers and CX leaders must understand what specific aspects of experience their customers value most. The results of…

  • It’s Time to Think Differently About Content Marketing

    Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In every annual survey conducted by the Content Marketing Institute and MarketingProfs (beginning in 2010), about nine out of ten surveyed B2B marketers have reported their company was using content marketing in some form. Given the…